EN | The Growth Hub Podcast

9 advice to live by from CEOs, Founders, CMOs & Head of Growth

clement@advanceb2b.fi (Clem) — Mon, 07 Jul 2025 09:17:03 GMT

SEO best practices to accelerate your growth, with Steven Schneider

clement@advanceb2b.fi (Clem) — Mon, 09 Jun 2025 11:50:44 GMT

"Humans are lazy. If you're using these AI-writing tools, you're going to become more reliant on them entirely, because life is easier, you don't have to write, you don't have to think!"

Steven Schneider
Co-founder & CEO @TrioSEO

All content marketers and creators out there have a love/hate relationship with SEO.

After all, if you leverage it well, it has the potential to carry your business to new heights.

Now, the fast pace at which search algorithms evolve makes it difficult to keep up with best practices, especially since SEO isn’t just Google (79% of traditional search engine shares as of March 2025), Bing (12%), or Yahoo (3%) nowadays.

Today, SEO also encompasses new usages such as voice or AI search.

And that’s a lot.

To cover this topic, we invited Steven Schneider, co-founder and CEO of TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies.

Before TrioSEO, Steven co-owned a portfolio of 40 blogs, managed hundreds of articles monthly, and scaled to 7 figures relying only on SEO - without using advertising, without using social media, or any other channel, for that matter.

The episode, in short

Current SEO best practices
The power of backlinks
Engineering as Marketing on SEO
Video content & SEO impact
Clear AI use cases to uplift your SEO performance
As well as thoughts on publishing frequency, word count, writing assistants, etc.

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(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Steven on LinkedIn: https://www.linkedin.com/in/schneis/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

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Should B2B businesses be active on BlueSky? With Michael Kamleitner

clement@advanceb2b.fi (Clem) — Wed, 07 May 2025 12:56:39 GMT

"You have a good chance to get some organic reach on BlueSky because it’s not too crowded yet. But just going to BlueSky because you’re pissed-off on X isn’t a viable business strategy."

Michael Kamleitner
Founder & CEO @Walls.io

With only 35 million users worldwide as of early 2025 and 1 to 2 million daily engaged users on the platform, BlueSky is still worlds away from well-established platforms like Instagram, LinkedIn, TikTok, Threads or even Elon Musk’s X - formerly Twitter. However, it’s also true that BlueSky has been living a second life since the end of 2024 - with millions of new users making the shift from Twitter, due to the close ties between Musk and Trump.

Now, politics aside, this newly found attractiveness puts BlueSky on the map for businesses — as they should obviously aim to be active where their audience is.

In episode 111 of the Growth Hub Podcast, we're joined by Michael Kamleitner, Founder of Walls.io and Swat.io, both SaaS designed to help businesses improve their presence on social media platforms, including BlueSky.

Michael has been living and breathing social media for over 15 years now, and through Walls.io and Swat.io, he has privileged access to witness firsthand what moves the needle on social media platforms.

The episode, in short

Is BlueSky a ‘Twitter’ with moderation?
What makes BlueSky a serious social platform contender for B2B companies
How to leverage UGC in B2B
The best practices to follow to get started on BlueSky and build a relevant and engaged audience.
Pitfalls to avoid for community building
Thoughts on the next big phase in the world of social media

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(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Michael on LinkedIn: https://www.linkedin.com/in/michaelkamleitner/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

Find the Growth Hub Podcast on:

The secret sauce to growing Gong into a supersonic business, with Udi Ledergor

clement@advanceb2b.fi (Clem) — Thu, 10 Apr 2025 03:45:00 GMT

"We built a product so good that a mediocre sales and marketing team could push it to market, and we built a sales a marketing team so great that they could push a mediocre product. And when you have both, the sky's the limit"

Udi Ledergor
Chief Evangelist Officer @Gong

In episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong.

Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue.

And so, you can imagine that Udi has a couple of priceless pieces of advice to share - advice you can implement to grow your own business.

The episode, in short

Udi’s journey, from CMO to Chief Evangelist Officer
What was the most instrumental in growing Gong into a supersonic business
Udi’s 5 steps to better align sales and marketing
Udi’s Human-first marketing approach
His views on AI
How to leverage influencer marketing to support growth
As well as very concrete and inspiring examples to take home.

Be the first to know about the next episode!

(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Udi on LinkedIn: https://www.linkedin.com/in/udiledergor/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

listen to the Growth Hub Podcast on your favorite platform!

The messaging gap: How UX, psychology & AI can help, with Chris Silvestri

clement@advanceb2b.fi (Clem) — Thu, 13 Mar 2025 08:29:12 GMT

"People don't just read words. They need to unpack their meaning."

Chris Silvestri
Founder @Conversion Alchemy

Messaging defines your brand.

At the core, it highlights what differentiates you from competitors and communicates the value you create for your target audience.

Now, with the rise of AI and an increasing amount of B2B companies starting to sound the same, strong messaging is what will help your customers and prospective customers to understand your positioning, understand what makes you unique and maybe even trustworthy.

In this episode of the Growth Hub Podcast, I’m joined by Chris Silvestri, Founder of Conversion Alchemy (Chris actually goes by the ‘Conversion Alchemist’).

He’s been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brands craft messages that resonate with their audience.

The episode, in short

Why (too) many companies need help with messaging
The importance of empathizing with customers
The unique framework Chris uses to understand one’s audience better
How to use AI in your messaging work
How often should you revisit your messaging
And a bunch of other things you’ll want to hear and bring home with you.

Be the first to know about the next episode!

(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Chris on LinkedIn: https://www.linkedin.com/in/christophersilvestri/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

listen to the Growth Hub Podcast on your favorite platform!

Why you (probably) get PR wrong, with Karla Jo Helms

clement@advanceb2b.fi (Clem) — Mon, 03 Feb 2025 08:40:02 GMT

"When releasing product and saying what it solves, you've missed a whole part of the PR, marketing and sales funnel."

Karla Jo Helms
Anti-PR Chief Strategist @JOTO PR Disruptors™

PR is one of those things that all B2B tech companies want, but if we’re being honest, too few get it right (or invest in it, to begin with).

In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR, and founder of JOTO PR Disruptors.

The episode, in short

The meaning of Anti-PR (and what’s wrong with traditional PR)
The latest PR playbook one should follow
How should B2B professionals prioritize their PR efforts
How to get on journalists' or market influencers’ radar
How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust?
Common mistakes B2B companies make with PR, and how to avoid them?
As well as a few more well-guarded secrets from Karla Jo.

Be the first to know about the next episode!

(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Karla Jo on LinkedIn: https://www.linkedin.com/in/karlajohelms/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

Follow the Growth Hub Podcast

Scaling lessons from a successful $24M Series B funding, with Sri Ganesan

clement@advanceb2b.fi (Clem) — Tue, 07 Jan 2025 08:11:23 GMT

"You want to experiment. You want to be ok with failure, but you need to do it at the right scale."

Sri Ganesan
Co-founder & CEO @Rocketlane

In episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders: scaling effectively, securing funding, and what to do after that!

To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology.

The episode, in short

How to secure funding (and avoid crashing after it)
How to build for scalability
Rocketlane's creative funding announcement methods
How to balance innovation with immediate customers' needs and requests
What Sri and Rocketlane have in store for the future
And a couple more pieces of advice from Sri

Be the first to know about the next episode!

(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Sri on LinkedIn: https://www.linkedin.com/in/srikrishnang/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

Follow the Growth Hub Podcast

Engineering as Marketing: What, how, DOs & and DON’Ts, with Jean Bonnenfant

clement@advanceb2b.fi (Clem) — Mon, 04 Nov 2024 11:17:26 GMT

"Tool-based marketing shouldn't feel like marketing. It should bring value and place you next in line when your prospects or customers need to solve a problem."

Jean Bonnenfant

Head of Growth @Trezy

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy.

Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way.

The episode, in short

Jean gives a thorough definition of what Engineering as Marketing is
shares his experience with this practice,
shares advice to limit the number of unqualified leads free stuff usually generates,
and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools.

Be the first to know about the next episode

(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Jean on LinkedIn: https://www.linkedin.com/in/growth-hacking-speaker/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

Follow the Growth Hub Podcast

Entering the US market without a local team, with Kathryn Strachan

clement@advanceb2b.fi (Clem) — Tue, 01 Oct 2024 16:58:47 GMT

"It’s always true that you need to invest in your marketing before you invest in your sales. If you invest in your marketing, the sales will come."

Kathryn Strachan

Founder @Copyhouse

In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team.

The episode, in short

CopyHouse’s GTM playbook,
How to enter a country without a dedicated team,
Whether marketing or sales should come first
How they had to rework messages that resonated in the UK, but not in the US.

Be the first to know about the next episode

(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Kathryn on LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

Follow the Growth Hub Podcast

How to not fail your sales & marketing sync, with Joel Gaudeul

clement@advanceb2b.fi (Clem) — Tue, 03 Sep 2024 05:00:00 GMT

"Marketing does sales enablement with product marketing, we organize events, we organize meetings, we do campaigns, we create content, and all of that has a lot of value. But you will see that your sales team will keep on asking for more and more and more. Because they don't see the big picture."

Joel Gaudeul

Founder, Ramp Up Consulting

The Growth Hub Podcast · How to not fail your sales & marketing sync, with Joel Gaudeul

In episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment.

Joel had quite a lot to say - and he took the gloves off, no-bullshit-style.

"I am not going to be popular by saying that (...) but you need to work, to make it work".

Joel worked in B2C and B2B in companies like Ubisoft, Ulule, Mention, France Digitale, and Alma, and he's worn the hats of brand manager, product marketer, CMO, COO, and CRO.

The episode, in short

How did wearing so many executive hats change the way he does marketing?
What metrics should sales, marketing, CS, and product follow together?
Joel's routine to ensure that alignment efforts stick
Go-to tools to make it happen

Be the first to know about the next episode

(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)

Links to check out

Follow Joel on LinkedIn: https://www.linkedin.com/in/joelgaudeul/
Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/